China household electrical appliance industry brand evaluation results in Beijing

September 17, 2015, sponsored by the China Home Appliances Research Institute, Naka Yiyasu era Market Research Co., Ltd. supported by “ 2014-2015 annual Chinese household electrical appliance industry brand evaluation results conference ” held in Beijing, this time a total of 70 outstanding home appliance brands.

      China home appliance research institute since the end of 2015 3 officially launched the 2014-2015 annual Chinese household electrical appliance industry brand evaluation work, covering refrigerators, washing machines, air conditioners, water heaters, water purifier, air purifier, disinfection cabinet, electric pressure cooker, non embedded oven and coffee machine ten categories of products. Evaluation activities on the basis of "China home appliances brand evaluation index system, after the enterprise reporting, submitted materials, data review, brand evaluation, expert review and other stages, eventually from 156 brand finalists selected 70 outstanding brand.

Evaluation of household appliances industry brand China published
in Beijing 2014-2015 China appliance industry brand ten strong activities in the field of
      2015 is the key to the transformation and upgrading of China's household electrical appliance industry policy vacuum period. China's economic new normal development, household electrical appliances industry has been driven by the scale of the past to efficiency driven, brand market concentration continued to upgrade, product consumption structure optimization and upgrading, industry structure and further adjust and optimize the market competition more intense. Therefore, the cultivation of the brand, continue to play a brand effect to become the industry leader in strategic choice.

& nbsp; & nbsp; & nbsp; at the same time, with Internet + the Dongfeng and smart home open, homeopathy for the home appliance industry, digital, networked, intelligent home appliances products emerge in an endless stream, the Internet is thought to accelerate the penetration of household electrical appliance industry, in the process and degree of consumer involvement significantly improved, to the user and the product as the center, promote efficiency and product upgrades, channel innovation and service innovation become promote household electrical appliance enterprises core impetus.

Evaluation of household appliances industry brand China published
in Beijing The Ministry of information industry and consumer goods industry deputy inspector Wang Minyan said:
      China's home appliance research institute to carry out the brand evaluation activities and evaluation results of the promotion, help home appliance manufacturers continue to enhance the brand influence, to help consumers understand and buy more excellent home appliance brand. Future will continue to strengthen the brand research, improve service capabilities, and better use of the Internet to promote the platform, to help promote good brand development path, and promote the upgrading of corporate brand competitiveness.