Home appliance big data: Eleven golden week TV market
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With the advent of the Mid Autumn Festival, the seven eleven day holiday followed. Many people plan to take advantage of the small holiday, to buy a new TV for the home. Currently the market has become a smart TV, and 4K Ultra HD TV has entered the ordinary people's home. So, for the upcoming eleven golden week, what changes in the TV sales will appear, which are the size of the product will be the most popular? Believe that these problems are more concerned about the. This week appliances big data the 15 content, we together look provided by AVC Orville Yungang TV market during the forecast data.
Big data appliance: Secret eleven golden week TV Market:
This period - big data appliance concern: forecast
& nbsp; & nbsp; & nbsp; according to Orville Yungang AVC provides high data, is expected to during November 2015, total TV sales will reach 487 million units, including online sales for 83 million units, line sales of 404 million units. In terms of sales, is expected in 2015 eleven golden week period of 18000000000 yuan, of which online sales of 2300000000 yuan, 15700000000 yuan sales line.
Big data appliance: Secret eleven golden week TV Market:
we might as well look back at the 2014 eleven golden week of television big data. Data show that the total number of TV sales to 5040000 units, of which the number of online sales of 550000 units, the number of sales under the line 4490000. Sales, total sales of 18700000000 yuan, of which online sales of 1400000000 yuan, 17300000000 yuan in line sales.
from the expected eleven golden week period, the sales and sales will be down in 2015. Which a large part of the reason is because the current electricity suppliers in a variety of promotional Festival, in the usual diversion of more users to buy demand. In addition, many people will choose to travel during the eleven period, so it is not surprising that the decline in sales is not surprising. However, it is worth attention, is expected to eleven during the period of online TV sales growth in 2014 will be increased, the growth rate will reach 52.5%, but also shows that online channels are growing.